Our Leaders
Real People Inspiring Real Impact
Bjørn  Nicolaisen

Bjørn Nicolaisen

Norwex Chairman

Bjørn co-founded Norwex in 1994. A former attorney, Bjørn worked with the Norwegian Ministry of Environment and was an associate with the Attorney General of Norway. He retired in 2007 to follow his passion for helping others achieve their dreams through Norwex. He now leads the company in shaping the Norwex Core Values, Mission, Goals, branding strategy and overall mission for the future.

“We will all leave a legacy of some kind—good or bad. It’s our actions that will determine how we will be remembered and the impact our lives have on others. Only you control the legacy you will leave.”

Judy  Letain

Judy Letain

Global Chief Executive Officer

With over 25 years of experience in finance and business management, Judy leads the global group of companies by leveraging broad-based operations and sales expertise to facilitate the achievement of strategic initiatives. She has served Norwex for over 12 years and is a driven leader who builds strong working relationships across the organization in all Norwex markets. Judy’s key objectives include setting and implementing global strategies, casting vision and building culture. Judy is passionate about helping Consultants grow a personal business and achieve their dreams while improving quality of life

“I am inspired by Norwex Consultants every day. They bring meaning to their work by helping others lead happier and healthier lives.”

Debbie  Bolton

Debbie Bolton


After being introduced to the power of microfibre by Gerd Dorshuck, Debbie brought Norwex and the Little Red Cloth to North America in 1999 and now leads global sales. In 2008, she won the Ernst & Young Entrepreneur of the Year Award for the Business to Consumer Division in the Canadian Prairie Region and is passionate about helping others achieve their own success through entrepreneurship. With 34 years of experience in the home party industry, Debbie is committed to helping Consultants grow personally and professionally as they share the Norwex Mission and make the world a happier, healthier place to live.

“For me, our legacy is not about how far we have come … it will be about how far we can go. In Norwex, we are optimists! We believe in a brighter future, and we know that together we can accomplish amazing things!”

Catharina  Vackholt

Catharina Vackholt

Managing Director Europe

For the past 20 years, Catharina has built operations for various large companies in direct sales to consumers and retail throughout the Nordic region. With her extensive experience in sales and marketing, she has developed Norwex in Scandinavia over the last 4 years and she now heads up the European Norwex team as the Managing Director of Europe. Catharina is passionately working towards her goals to contributing as much as possible to a cleaner environment and to reducing harmful chemicals in households all over Europe.


Norwex offers a concrete and simple solution for people to create a safe and chemical-free zone in the home and a cleaner world.

Our Global Mission

Improving quality of life by radically reducing chemicals in our homes.

What will your legacy be?

A Norwex home business can help you create a brighter future for your family - and for the planet.